IG Monthly Scorecard

Drop in the 30-day numbers from Instagram Insights. Rates, targets, and status update as you type.

The one number — bio link taps ÷ profile visits
Enter profile visits and bio link taps below.
0%target 5%10%

Conversion funnel

Overview tab → Views, Profile visits, Bio link taps (30 days).

Views → visits
baseline ≥ 7%
Visits → taps
target ≥ 5%
Non-follower views
healthy 60–80%

Audience

Audience tab → Followers. Gross follows = sum of "Follows" on your top posts (Content tab, sorted by Follows).

Growth rate
target ≥ 2%/mo
Net ÷ gross follows
below 100% = unfollow leak

Format engagement

Overview tab → Views by content type and Interactions by content type.

Post engagement
Aug '26 baseline 3.3%
Reel engagement
Aug '26 baseline 7.0%
Story engagement
Aug '26 baseline 2.6%

Content mix — weekly average

Divide the month's totals by ~4.3, or eyeball a typical week.

FormatTarget / wkActualStatus
Reels (1 trialed first)4–5
Feed posts (Collabs)3
Stories (link sticker each set)20–25
Lives (doors / soundcheck)1–2
"You're renting attention until it converts. Taps over views. Shares over likes."
Lovenoise • built with Claude • benchmarks: Aug 2026 IG Insights